Reach devs at the moment of choice.
PayloadAds places a single line of sponsored text in the status bar of AI coding tools (Claude Code first). When a Python+Django developer is wiring up auth, your Django-hosting ad shows up. Not before, not after.
Pricing tiers
Sealed second-price auction — you pay the runner-up's bid + 1¢, so you can bid your true max. Higher targeting precision costs more but wastes fewer impressions.
Run of network
$1typical CPM
Shown to everyone. Pure brand reach.
Language
$5typical CPM
e.g. "Python devs only." Bucketed at install.
Framework
$12typical CPM
e.g. "Next.js devs only."
Intent
$30typical CPM
"User is wiring up auth right now."
Job ad
customtypical CPM
By language + seniority + region.
Sponsored skill
customtypical CPM
User opts in via a /sponsored command.
Why it's worth more than display
- Real devs, real moment. Your ad shows up in their terminal while they're literally typing prompts about your category.
- No bot farms. Every impression is cryptographically signed by the developer's machine; we re-audit 1% at random.
- No advertiser owns the feed. No single advertiser wins more than 40% of impressions in any hour — competitors can't drown you out.
- Brand safety by design. One labeled line in the status bar. No takeovers, no popups, no autoplay.
- Pay-as-you-go. Start with a $20 daily budget. No minimums, no "talk to sales" gate.
Get started
Email ads@payloadads.com with your category and a target CPM. We'll run a $50 test budget on us so you can see the dashboards.